elise georgeson

Blue Cross Blue Shield

Digital Game and site experience created for BCBS

Role: Game Flow Creation, Design, Art Direction, UX/UI

Balance of Life Game
A game created for BCBSNJ for users to try and balance anything life can throw at them. By using a tablet the user can balance the game teeter totter back and forth to get to the next level. Miss an important life icon and you lose points! Catch a life setback and lose points!

Live Fearless
A site created to support the live fearless campaign, a campaign that that focuses on local and national heroes that live fearlessly by helping others, creating awareness, sharing stories and offering information on how to cope with life struggles. The site was successful in social engagement, contest participation and site views.