Role: Design, Art Direction, UX/UI
Lebanon Turf Redesign
Taking a look at the massive product line for Lebanon Turf presented a challenge for me and for it’s current users in being able to find what they need quickly and efficiently for users new the industry or users who have been involved in the industry and having some product knowledge. The below illustrates brainstorming ideas for IA, a new product finder and a more useful homepage to funnel users.
The product finder was a great improvement over what the client currently had set in place to help users sort through the large product offering especially if the user was not familiar with the how to use the product or it’s application.
I created personas, questions and an interactive click through to show users our methodology and solutions that produced interesting findings. From there we were able to access what the pain points were and what the successes were in the discovery. I created a results summary to share with the client and real user data that informed our position moving forward.
Another new feature implemented in the new site was the product compare tool, being able to compare so many products with overlap created unique challenges but we were able to come up with a viable solution.